UTM Builder

Create campaign tracking URLs for Google Analytics. Add UTM parameters to track your marketing campaigns, traffic sources, and campaign performance.

The full website URL (including https://)

Identify the advertiser, site, publication, etc. (e.g., google, newsletter)

Marketing medium (e.g., cpc, email, social, organic)

Product, promo code, or slogan (e.g., summer_sale)

Identify paid search keywords (e.g., running+shoes)

Differentiate ads or links (e.g., logolink, textlink)

What are UTM Parameters?

UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you identify which campaigns, sources, and mediums bring the most traffic to your website in Google Analytics.

Common UTM Parameters:

  • utm_source: Identifies the source of your traffic (e.g., google, newsletter, facebook)
  • utm_medium: Identifies the medium (e.g., cpc, email, social, organic)
  • utm_campaign: Identifies the specific campaign (e.g., summer_sale, product_launch)
  • utm_term: Identifies paid search keywords (optional)
  • utm_content: Differentiates similar content or links (optional)

Best Practices:

  • Use lowercase letters and underscores for consistency
  • Be descriptive but concise with parameter values
  • Create a naming convention and stick to it
  • Always use utm_source, utm_medium, and utm_campaign together
  • Avoid using spaces (use + or _ instead)